Turning a fan favorite into a household name. 

QVC | David Venable |   In the Kitchen with David

Branding & Experiential Design

David Venable already had a loyal QVC following. Through branding, marketing, and creating stories that people loved, we took his popularity to the next level.

Build the credibility of QVC’s Resident Foodie beyond the QVC audience and turn him into a national household name and grow the cooking & dining category.
  • Brand Style Guide
    • Look + Feel + Tone
    • Logo + Graphic Package
    • Image Standards
    • Broadcast Set Standards
  • Marketing & PR strategy
  • On Air Motion Graphics
  • Set Styling
  • Marketing Materials | Press Kits
  • Cookbook Design | 3
  • Website Design
  • ITKWD Product Development
Customer base increased 8%. Cooking & Dining sales went up 8%. Produced over 15 high-profile events. Facebook followers more than tripled, and cookbook sales topped 500K copies.
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