David Venable already had a loyal QVC following. Through branding, marketing, and creating stories that people loved, we took his popularity to the next level.
Purpose:
Build the credibility of QVC’s Resident Foodie beyond the QVC audience and turn him into a national household name and grow the cooking & dining category.
Elements:
- Brand Style Guide
- Look + Feel + Tone
- Logo + Graphic Package
- Image Standards
- Broadcast Set Standards
- Marketing & PR strategy
- On Air Motion Graphics
- Set Styling
- Marketing Materials | Press Kits
- Cookbook Design | 3
- Website Design
- ITKWD APP
- ITKWD Product Development
Results:
Customer base increased 8%. Cooking & Dining sales went up 8%. Produced over 15 high-profile events. Facebook followers more than tripled, and cookbook sales topped 500K copies.
