Elevate the Calista brand story to bring clarity to the message and consistency to the look with an end-goal of driving growth.
Purpose:
Developed product design + smart tech packaging experiences with virtual hairstyling tutorials.
Built the strategy & email flows to drive incremental purchases + managed the PR outreach to drive interest
Developed & activated the social engagement and growth strategy across Facebook / Instagram, content development & influencer collaborations.
Elements:
- Brand Style Guide
- Email Marketing
- Social Media Strategy
- Packaging Design
- Product Development
- Website Development
- PR
- Smart Products
Results:
- Overall sales increased +130% y/y
- Increased followers by 565% to over 106k
- Engagement increased 100 x
- Social Sales +$600k
- QVC Customer Choice Award Winner
