Becoming BeautyBrave

Calista Beauty

Branding Development:  Messaging and Design

Elevate the Calista brand story to bring clarity to the message and consistency to the look with an end-goal of driving growth.

Developed product design + smart tech packaging experiences with virtual hairstyling tutorials. Built the strategy &  email flows to drive incremental purchases + managed the PR outreach to drive interest Developed & activated the social engagement and growth strategy across Facebook / Instagram,  content development & influencer collaborations.
  • Brand Style Guide
  • Email Marketing
  • Social Media Strategy
  • Packaging Design
  • Product Development
  • Website Development
  • PR
  • Smart Products
  • Overall sales increased +130% y/y
  • Increased followers by 565% to over 106k
  • Engagement increased 100 x
  • Social Sales +$600k
  • QVC Customer Choice Award Winner
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