Peter Farrell
Co-CEOBorn in San Juan. Raised in Tokyo. Survivor of British boarding school.
Peter left college with a music degree, but landed a dream job in advertising onMcCann’s International Team running accounts in over 180 countries across EMEA,APAC and the Americas.
Whether presenting campaigns around the world or performing music around the country, Peter’s focus has always been on creating experiences that inspire and engage audiences to take action.
Which he has done just that for many of the world’s most recognizable brands: UPS, Bank of New York, Unilever, AT&T, Gillette, QVC, and TE Connectivity.
Music Maker. RV Adventurer. Student of Parenting.
Jenn Moyer-Smith
Co-CEOA creative spirit who studied fine art and photography at Northern Michigan University.
An entrepreneurial spirit who watched her dad create and grow independent record labels.
Jenn brought both experiences to her brilliant work for Lane Bryant, bareMinerals, Office Depot, NFL, and QVC –where she spearheaded strategic partnerships that fueled social media growth to $100M in revenue.
Mother of two beautiful girls. Owner of two adorable dogs. Publisher of one imaginative children’s book series.
Peter Browne
Creative Director, Life-Long Creative ExplorerHis journey began at Savannah College of Art and Design.
He made stops along the way, developing creative for major department stores like Harrods of London and Marks and Spencer.
Popular sportswear brands like Nike, Adidas, and Columbia Sportswear. Specialty brands like Thirty-One Gifts, Bra Smith, and Buy Buy Baby. Not to mention QVC, the largest TV shopping network on the planet.
More than two decades later, Peter still loves exploring creative solutions to problems. Digging deep to unearth a brand’s true story. And taking customers on journeys from storytelling to story-selling.
Creator of inspirational training experiences. Planner of one-of-a-kind personalized parties. Generator of infinite ideas.
Craig Smith
Story Seller, Live Broadcast On-air Talent and CoachWith nearly 2 decades of broadcast television experience, Craig is a front of the room guy who loves taking the complex and breaking it down for anyone to easily understand. As an on-air talent at home shopping giant QVC, he has represented some of the biggest tech brands in the world including Apple, Samsung, HP, Google and more. He has also been heavily involved in training on-air talent and as a featured speaker for national sales meetings.
A Jersey native and Loyola New Orleans grad, Craig spends some of his spare time emceeing a variety of charity events throughout Pennsylvania and the rest of his time blogging and getting outside with his wife, 2 daughters, and 2 uber-energetic dogs.
Jennifer Morell (JAM)
Champion for Cause and Corporate Social ResponsibilityJen is a communicator of ideas and strategies through marketing, pr and social media for nonprofit and for-profit.
In 14 years at QVC, she led global and national campaigns, growing partnerships, attracting new customers, and building sustainable relationships.
In six months at Unite for Her, she transformed the regional charity into a national one.
She has the head of an entrepreneur. The heart of a devoted wife, mother and pet parent. And the hands of someone who pretends to be a pianist.
Gloria Ketterer
Creative Director, Content Creator, WordsmithGloria has been crafting stories for as long as she can remember. Which is different than lying. Mostly.
A graduate of the University of Pennsylvania, Gloria began her media career in radio, writing jokes, song parodies, and other content for morning “zoo” broadcasts. For this work, she won three Writers Guild of America Awards. Next, she was a TV writer/producer, penning scripts for sitcoms like Full House, Coach, and Girlfriends. She then joined the in-house creative team at QVC, where she established and evolved the brand voice and led multiplatform campaigns. Oh—and she also writes romance novels as Gloria Duke.
Red wine drinker. Cat and dog mom. Would rather be wearing her jammies.
Corey Yaktus
Writer, Director, Editor, Videographer, Animator, Designer, Music Producer and more.It all started with an 8mm camera and some clay dinosaurs. Post production has come a long way from razor blades and tape. From there it was a mix of construction, working on cars, touring in a band, working for a professional magician, and other strange and wonderful experiences.
With a BA in graphic communications from Wisconsin, Corey quickly landed a job as Creative Director for a news / real estate / internet company, where he created show opens, wrote original music, and learned all aspects of production . That company was bought by realtor.com and he was relocated to California as Director of New Media. Soon after he found his way into the movie industry, a fun but very long story.
With over 30 years of experience telling stories, he’s been involved in every aspect of creating video and for nearly every platform.
Paris Trumbower
Designer, Colored Hair EnthusiastA passionate person, a sucker for the peculiar and mundane, and another fine art grad from Northern Michigan University.
Whether it was mud pies in the backyard or custom paintings for family and friends Paris has always been making stuff. With a vivid imagination and a passion for problem-solving Paris takes you down the rabbit hole and creates new forms of Wonderland daily which usually includes a cat in a zoom call.
When not making really cool shit Paris enjoys adventurous outdoor activities. She grew up waterskiing which has taken her to China as a part of Team USA. She grew up snow skiing and became the family’s “outcast” snowboarder. The latest endeavor is rally car racing where Paris is her brother’s team graphic designer and photographer.
Maker of things. Avid enjoyer of lots of stuff.
Meghan Cary
Song & Play Writer, Commercial Talent, Fandom CreatorShe was sitting in calculus class when she heard it – that one last gasp from her right brain, pleading to be nourished. So she did a 180, graduated from Duke University with a degree in drama (and a second in chemistry…she just had to) and went on to earn her masters in acting
Meghan honed her storytelling skills on the NYC stage, across the US, and around the globe before picking up a guitar and writing her own story in song. She continues to write and perform award-winning original music, coach acting and performance, and is collaborating on a musical for Broadway. As a professional voice over artist and on-camera commercial talent, Meghan enlists her knack for engaging audiences to sell the stories of brands such as FTD, Campbell’s, AT&T, Pampers, Luvs, Bayer, and many more.
Justyne Winder
Executive AssistantJustyne is a highly skilled Executive Assistant with a strong track record of providing administrative support to clients across various industries. With a keen eye for detail and excellent organizational skills, she ensures that tasks are efficiently managed, deadlines are met, and projects run smoothly.
Justyne is a wearer of many hats both in and outside of the professional realm. Outside of work, she is an avid reader, committed yogi, and a self-proclaimed chef.
With a mix of strategic thinking and a dash of caffeine-fueled energy, Justyne is the driving force that ensures projects stay on track, teams stay motivated, and clients stay happy.
Hannah Fahringer
Social Media ManagerHannah is a Social Media Manager passionate about transforming data into compelling narratives and crafting aesthetic brand identities. With a keen eye for detail, a knack for storytelling, and the ability to stay on top of trends, she’s adept at turning metrics into meaningful insights.
When she’s not immersed in the digital world, you can find Hannah nestled on the beach, engrossed in a good book, or jet-setting to discover new cultures and cuisines. She is on a mission to explore 20 countries in her 20s, and is already at an impressive 16! Hannah’s favorite part of her overseas adventure is tasting new food and drinking even better wines.
She graduated with her Master’s Degree in Florence, Italy (unfortunately not in wine drinking), and has gone on to work in the United Nations Communications Department. With the perfect blend of professionalism and approachability, Hannah is ready to elevate your brand’s social media presence with strategic storytelling and captivating visuals.
Jason Thompson
Designer, Art Director, Visual StorytellerJason lives for big ideas, influencing trends, and creating memorable content.
With over 20 years in the creative industry, he has created impactful work for the Discovery Channel, Philadelphia 76ers, NJ Devils, and Seattle Sounders—just to name a few.
When he doesn’t have his face buried in his laptop or sketchbook, he spends his time fixing a 200-year-old farmhouse and sneaking around in the dark fishing the Jersey coast.
Tom Herndon
Brand Strategist, B2B Expert, StorytellerEqual parts creative adventurer and methodical planner, Tom brings a habit of lifelong curiosity and learning to his work. With an English degree from Washington and Lee University, Tom set out on an advertising career path and never looked back.
He’s worked as a creative director and lead strategist on global brands including three divisions of GE (Aviation, Energy and Appliances), Woodford Reserve bourbon, Orvis, Carrier, Visa, Churchill Downs and Bolla Wines just to name a few. Tom’s also helped usher in the next generation of ad professionals by leading branding and communications classes at the University of Louisville School of Business. Fun fact: On a bet, he told a story at a Moth Radio story slam event that was chosen to air on its podcast and National Public Radio.
Food Lover. Whitewater Rafter. Jeopardy Nerd.
Keyai Lee
Director of Marketing, Social Media Guru, Creative ThinkerWith a knack for harnessing the power of social media, Keyai is an accomplished marketing professional who uses creativity and analytics to drive notable business growth.
Keyai knows the digital landscape—and he knows how to develop and implement comprehensive multichannel strategies that translate into tangible business outcomes.
His expertise lies in enhancing brands’ online presence through narratives that reach, engage—and convert—customers.
Passionate photographer. Father to two sons and two dogs. Happily married for 30 years.
Jaime Lynn Curley
Chief Growth OfficerA successful entrepreneur with over 20 years in fashion and online businesses, is stepping into her new role as Growth Revenue Officer. Known for her exceptional talent in personal brand development and business leadership, Jaime Lynn has launched successful businesses and earned multiple awards for her outstanding sales achievements. As a distinguished member of the million-dollar income club with a network marketing company, she has consistently brought deep connections with her clients, guiding them towards financial prosperity and impactful community contributions.
Adding a unique perspective to her role, Jaime Lynn’s recent experience as a micro-influencer and mother to three avid beauty product consumers sharpens her understanding of consumer behavior. Coupled with her brand development skills, these insights make her a valuable asset in driving business growth.
In her new role, Jaime Lynn will leverage her expertise to promote growth and scalability. Outside of work, she gracefully balances business with family life, cherishing time with her three daughters, supportive husband Matt, and their adorable new puppy.