Alice & Albert

BeautyStat Unicorn Essence viral campaign. Product showcases transformative skincare cleanser, creating magical aesthetic that sparked social 
We Build Beauty Brands That Captivate, Convert, and Go Viral.
Your Brand’s Next Breakout Moment Starts Here.
Person holding a BeautyStat skincare product in a dimly lit setting with pink and purple lighting.
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Woman smiling at a bar counter with a champagne glass, ambient pink lighting.
BeautyStat Universal Microbiome Barrier Balancing Cleanser on blue background
Woman eating colorful candy from a bowl with a product in the foreground.
Person wearing unicorn mask eating colorful candy with a fork from a bowl, pink lighting.
BeautyStat skincare product jar labeled Peptide Wrinkle Relaxing Moisture, suitable for all skin types, size 1.7 oz.
Person in unicorn mask holding skincare tube with pink outfit and bowl of candy
Person in pink suit taking selfie with food in front of a mirror.
Person wearing a unicorn mask with someone adjusting it
BeautyStat Universal C Eye Perfector bottle with Vitamin C
Two people playing a board game with popcorn on the floor. 
From Concept to Conversion, We Deliver Big Ideas.

Whether it’s branding, social-first storytelling, or multi-channel campaign execution, we turn creative vision into measurable success.

Smartphone with woman's photo, reflective surfaces
Collage of skincare product ads and promotional content with mobile phone mockups displaying various messages and images related to IMAGE MD products.
Laptop and smartphone displaying a skincare website featuring a woman applying serum.
Collage of skincare products from Image MD brand, featuring a moisturizing cream, serum bottles, laboratory beakers with blue liquid, and two women demonstrating product application. 
The Engine Behind Beauty’s Biggest Break OUTS.

From disruptive indie startups to powerhouse global brands, we help businesses scale, thrive, and lead in an ever-changing digital landscape.

Clients
Hand holding a smartphone displaying a beauty website. The screen shows a makeup article with a woman's face showcasing makeup, and a headline about new demi matte cream lipsticks.
Hand with gold glitter nail polish holding a bottle of gold nail polish with a white cap.
Hand holding smartphone displaying SkinMedica website with skincare product image.
Pink translucent slime with red glitter being poured from a cup on a pink background.
Person holding SkinMedica HA5 Rejuvenating Hydrator bottle close to face.
Neutrogena Skin Balancing skincare products in colorful bottles and packaging, displayed on pastel geometric shapes, with a bright, colorful backdrop. 
Select Works
SkinMedica website homepage with text "20 years of research proves that beauty really is skin deep" displayed on a close-up of skin background; mobile version visible on smartphone mockup.

BeautyStat

SkinMedica

Image MD rebrand
Close-up makeup image from Huda Beauty featuring neutral tones, winged eyeliner, and highlighted cheekbones.

ImageMD

Huda Beauty

Experts in the Art & Science of Beauty Branding.

We combine high-impact creativity with data-driven insights to craft campaigns that don’t just trend—they transform businesses.

  • Peter Farrell - Co-founder of Alice & Albert, a beauty marketing agency focused on brand development and digital strategy. Known for transforming beauty brands through viral campaigns and innovative solutions that drive results.

    Peter Farrell

    CO-FOUNDER

  • Jenn Moyer-Smith - Co-founder of Alice & Albert, a beauty marketing agency specializing in big ideas and brand development. Known for transforming beauty brands through viral campaigns and creative strategy.

    Jenn Moyer-Smith

    CO-FOUNDER

  • Jaime Lynn Curly — Chief Revenue Officer of Alice & Albert, a beauty marketing agency that specializes in big ideas and brand development.

    Jaime Lynn Curley

    CHIEF GROWTH OFFICER

  • Kellar Williams — Chief Creative Officer of Alice & Albert, is our visionary big thinker and creative force, leading a beauty marketing agency that specializes in transformative ideas and brand development.

    Kellar Williams

    CHIEF CREATIVE OFFICER

Alice & Albert

Alice & Albert

Person making a kissing face against a wet glass surface with water droplets.

Big Ideas. Culture-Shaping Creativity. Brands That Lead.

Alice & Albert was built on a bold belief—that the best brands don’t just follow data, they ignite imagination, emotion, and cultural impact. Inspired by the curiosity of Alice in Wonderland and the visionary thinking of Albert Einstein, we take a different approach to brand building—one that blends strategy with storytelling, science with artistry, and insights with instinct.

We don’t just chase trends—we create them. We don’t just market brands—we build movements.

Because in beauty, attention is fleeting, but influence is everything. 

We Don’t Just Build Brands—We Build Movements.

The future of beauty is built here. Let’s make yours unmissable.