A founder led beauty brand looking to scale wanted to elevate their doctor-developed “Image MD” product line to cast a halo across their entire product portfolio.
Purpose:
A founder led beauty brand looking to scale wanted to elevate their doctor-developed “Image MD” product line to cast a halo across their entire product portfolio.
Elements:
- Established new positioning + value proposition.
- Developed an elevated narrative and visual brand identity designed to appeal to the professionals (estheticians, mds) as well as their patients.
- Produced a photo/video shoot of lifestyle and environment cues to reinforce the brands med-lux identity.
- Developed a new site to act as a sales tool for the Professionals as well as discovery for their end customers/patients.
Results:
The Founders + Leadership team rolled out the site at their annual sales summit – the CMO quoted “This critical work has future proofed our medical professional business for the next 5 yrs!”.
The line is growing faster than their base.
