Proprietary Brand Active Wear

3 Paces

Branding Development:  Messaging and Design

Brand an activewear collection for the entire family – Men, Women & Kids.

Purpose:
To be the go-to athleisure wardrobe for people looking to do the things they love, no matter what that may be. We’ll do this by offering a variety of comfortable, easy-to-wear pieces designed to fit all body types.
Elements:
  • Brand Name
  • Brand Style Guide
    • Look + Feel + Tone
    • Logo + Graphic Package
    • Image Standards
  • Signage and In-store Marketing concepts
  • Direct Mailers concepts
  • Labels + Hang tags examples
Results:
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