To create one hospitality brand that encompasses both Navy Lodge and Gateway Inn and Suites. Giving a unified look and feel between the two brands while also differentiating them and ultimately feeding into the greater mission of NEXCOM – improving lives of Navy families.
Purpose:
To create one hospitality brand that encompasses both Navy Lodge and Gateway Inn and Suites. Giving a unified look and feel between the two brands while also differentiating them and ultimately feeding into the greater mission of NEXCOM – improving lives of Navy families.
Elements:
- Brand analysis, competitive review and creative approach.
- Brand Style Guide
- Look + Feel + Tone
- Logo + Graphic Package
- Image Standards
- Making them similar, but each unique to make them stand apart and have two POV’s.
Results:
A quick turn brand strategy and strategic approach. Along with 2 separate brand guides that influenced and kicked off the refresh of two existing brands and the NEXCOM Hospitality Group
