A professional skin care line looking to expand brand awareness, increase conversion and gain market share through a paid media strategy – Meta & TikTok
Purpose:
A professional skin care line looking to expand brand awareness, increase conversion and gain market share through a paid media strategy – Meta & TikTok
Elements:
Our FB/IG strategy was to target new to brand consumers using interest audiences that aligned with brand’s target consumer and with new Eco-Friendly product launch. We used Broad targeting to get new product line in front of as many consumers possible.
We also targeted brand aware consumers who have previously interacted on social or through site visit or purchased from your brand.
We also targeted brand aware consumers who have previously interacted on social or through site visit or purchased from your brand.
Results:
EFFICIENT PROSPECTING CPM Prospecting CPM 30% lower than Q1 2023 Benchmark of $11.63 with CPM at $8.63 across Prospecting campaigns
EXCEEDING REVENUE GOALS 11% above Feb – March revenue goal, spending 11% below paid social budget. Feb – March is up 21% in revenue year over year
CPA WIN WITH RETARGETING Retargeting CPA in Feb-March vs January 2023 Image Benchmark
