Radio.Cloud are pioneers in bringing over 160 radio broadcasters and their operations to the cloud in Europe. They wanted to do the same in North America.
Purpose:
They needed to develop a clear value proposition and brand story for the US market and position it as the company to transform radio in the 21st Century.
Elements:
- Brand Expression
- Brand Narrative + Belief + Tagline
- Brand Essence
- Core Guiding Principles
- Look + Tone + Feel
- Graphics Elements + Standards
- Website + Digital Experience + Standards
- Activation Touch points, including booth design, signage and collateral pieces
- Corporate collateral, business cards and stationary
- Web design and enhancements
- Strategic planning and PR strategies
- 1 min & 30 sec brand awareness commercial
Results:
Over 100+stations and new affiliates added in the US.
Lead generation increase sales meetings +60%. Radio Cloud’s Live Studio platform won Best of Show and NAB Show Product of the Year award in the radio category for two years in a row.
