NEXCOM's Fleatery - Good Food. Good Fun.

Good food. Good fun.


Branding Development & Guidelines

FLEATERY:  whether you’re visiting your regular location or a new-to-you outpost in a different city. It’s the start of an adventure, the thrill of the unknown. You never know what’s on the menu, but you know it’s sure to be good. And that’s exactly why you visit!


Create a new, innovative modular food concept to fill a stop-gap at Mall Food Courts and Halls.
  • Brand Expression
    • Brand Narrative + Belief + Tagline
  • Brand Essence
    • Core Guiding Principles
    • Look + Tone + Feel
    • Graphics Elements + Standards
  • Developed strategy for how to implement sub brands branding and experiential
  • Corporate collateral, business cards and stationary
Mission accomplished. Due to the success and buzz surrounding the brand, NEXCOM has broadened its strategy. The focus has now shifted towards establishing “FLEATERY” as a prominent food brand not only within food courts, but also in other spaces such as food trucks, standalone restaurants, and kiosks.
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