Good food. Good fun.

Fleatery

Branding Development & Guidelines

FLEATERY: whether you’re visiting your regular location or a new-to-you outpost in a different city. It’s the start of an adventure, the thrill of the unknown. You never know what’s on the menu, but you know it’s sure to be good. And that’s exactly why you visit!

Purpose:

Create a new, innovative modular food concept to fill a stop-gap at Mall Food Courts and Halls.

Elements:

Brand Expression
- Brand Narrative + Belief + Tagline
Brand Essence
- Core Guiding Principles
- Look + Tone + Feel
- Graphics Elements + Standards
Developed strategy for how to implement sub brands branding and experiential
Corporate collateral, business cards and stationary

Results:

Mission accomplished. Due to the success and buzz surrounding the brand, NEXCOM has broadened its strategy. The focus has now shifted towards establishing “FLEATERY” as a prominent food brand not only within food courts, but also in other spaces such as food trucks, standalone restaurants, and kiosks.

Good food. Good fun.

Fleatery

Branding Development & Guidelines

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